Customer Service Training

(Each session is 4 hours)

SESSION 01
Building Customer Focus
The benefits of great service - For you and the customer!
Who are your customers?
Understanding and clarifying your customer’s needs
Meeting your customer’s needs
The importance of initiative and being pro-active
Projecting the appropriate image to your customers
Developing trust and rapport
Building confidence and integrity
The importance of follow-up

SESSION 02
Advanced Customer Service Skills
Delivering professional customer service
Giving individualised service
Enhancing your service style - lifting the bar!
Appropriate problem management
Focusing on the need rather than the problem
Identifying other opportunities
Developing and maintaining a positive attitude
Business Acumen
- Awareness of the bigger picture
- The role we play
- Cause & Effect
Customer service in a changing environment

SESSION 03
Customer Communication Skills
What is effective communication?
The key elements of effective communication
Active listening
Using appropriate language
Giving clear information and explanations
Overcoming the barriers to communication
- Physical barriers
- Psychological barriers
- Semantic barriers
Using positive communication
Communication via email - when to use and how
Understanding and interpreting body language

SESSION 04
Telephone Techniques
Telephone communication skills
Managing inbound and outbound calls
Opening the call
Your speaking voice - the importance of confidence
Using the right words, tone, intonation and speed
Managing the body of the call
Closing the call
Controlling the call
Guidelines for screening calls
Putting the caller on hold
Transferring a call
Taking messages
Call time management

SESSION 05
Customer Psychology
Treating customers as individuals - Who are you dealing with?
Reading your customer’s expectations and needs
Adjusting your style to become more effective
Dealing with misinterpretation
Coping with over-sensitivity
Using behaviours that build rapport
Recognising behavioural changes under stress
Adapting your communication to become more ‘customer friendly’

SESSION 06
Appropriate Assertiveness
Understanding your natural influence style
Directness of communication
Consideration for customers and colleagues
The Interpersonal Influence Model
Open aggression Vs concealed aggression Vs passivity
Why assertive communication is most effective
Building assertiveness using the ASERT process
- Analysing the situation
- Stating your position - feedback
- Evaluating nonverbal behaviours
- Receiving feedback
- Testing for understanding
Application and response planning for future situations

SESSION 07
Serving Internal and External Customers
Identifying internal vs. external customer needs
How do your internal customers evaluate service?
Guidelines for providing exceptional internal customer service
Increasing communication between different roles and departments
Educating your internal customers - clarifying their expectations
Meeting deadlines and keeping internal customers informed
Creating a positive environment
Taking a team approach

SESSION 08
Dealing with Difficult Customers and Situations
What is a difficult customer and why?
Identifying customer problems
Never tell customers your problems
Turning complaints into opportunities
Dealing with a anger and emotion
Identify and how to deal with abusive customers and other challenges
The importance of politeness
Managing stress and pressure - Emotion vs. Logic
Conflict Resolution - Getting to a ‘win-win’
Real life scenarios

SESSION 09
Adding Value to the Customer
Taking responsibility - owning your customers and sales
Building integrity in our actions - keeping your customers up to date
Identifying opportunities for adding value in the eyes of the customer
How to make recommendations without appearing ‘pushy’
Keeping the customer happy
Ensuring customer continuity
Identifying common goals
Developing customer loyalty
How to keep the customer coming back for more!

SESSION 10
Overcoming Barriers to Service
Identifying challenges of our unique environment
Recognising sources of conflict
Signs and symptoms of ongoing stress
Defining specific problems / issues to solve
Analysing potential causes
Generating and selecting the best solutions
Implementing the solution - who is responsible?
Evaluating the successful impact on customers
Stress management techniques
Increasing motivation and empowerment among the customer service team

SESSION 11
Creating a Customer Service Vision
Focussing the organisation on customer service
Actions that develop customer service discipline
The steps for writing a customer service vision statement
Identify the criteria for a good customer service vision statement
Implementing and monitoring service standards
Identifying lessons learnt
Food for thought
Where to from here?

SESSION 12
Building a Strong Customer Service Team
Components of successful customer service teams
"What’s in it for me?" - The value of teamwork
What is my role within the customer service team?
Making our customer service team work
Managing the teaming process
Where are we now and how do we move forward?
Building relationships among team members
Managing diversity, disagreements and conflict
Increasing cooperation and team results


Level 1, 34 Hunter Street, Sydney 2000
DX 10121 Sydney Stock Exchange
T +61 2 9216 4000
F +61 2 9231 5900
E consulting@bsiconsulting.com.au
W www.bsipeople.com
ABN 17 119 046 730